Ho Ho Ho! SSL for Efty marketplace is here.

Each Efty account comes with a domain name marketplace, making it easy for buyers to browse your entire portfolio and purchase your domains.  It is one of our most popular features and we proudly power marketplaces of many established domain name investors across the web.

Today I’m happy to share that we’re bringing SSL (HTTPS) encryption to the Efty marketplace for all users on the Growth, Pro and Lifetime plans.

Why is this important?

Earlier this year Google started labeling any websites that do not have SSL installed as “Not secure”. Enabling SSL not only helps keep your visitor’s information safe, having SSL on your marketplace keeps their mind at ease because it provides authentication and trust. Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that potential buyers will trust your website more when they see these signs and will be more likely to buy from you or submit an inquiry. Another good reason to make the switch to SSL is that Google has confirmed that it is factoring HTTPS as a ranking signal for SEO.

Here’s how to enable SSL for your marketplace

• Make sure you’re subscribed to one of our Growth or Pro plan or upgrade here.
• Update the A-record of your custom marketplace domain to 85.10.133.119
• Go to Settings > Efty Marketplace and click on enable SSL
• Select if you like your marketplace to redirect to www or non-www by default
• Scroll down and click Save

Have questions or need help getting started? Drop us an email at [email protected]

Feeling festive yet? We’ll have two more announcements for you before year-end 🥂