In our most recent survey, the most requested feature by far was for domain financing. A solution that allows buyers to pay for your domains over time, in installments. Well, you asked and we listened.
Today, we’re excited to share we have teamed up with our friends over at DAN.COM to introduce a new way of selling domains on Efty.com
Supercharge your sales with our Lease-To-Own integration.
By offering visitors an option to pay for your domains over time, you instantly attract buyers who couldn’t otherwise afford your domain and you will find that you spend less time in negotiations. Making it a win-win on both sides.
By activating Lease-to-own on your domain name portfolio, you will generate more profit by exponentially increasing your sale-trough rate while also building a recurring revenue stream from your domain portfolio.
Here’s how this works:
Some important notes:
- All lease-to-own and Buy-it-now transactions initiated through Efty are processed by DAN.COM at an industry-low commission of 5%.
- When you negotiate a sale, you can now also import that lead and initiate a transaction at DAN.COM from within your Efty account. The transaction can be a Buy-it-now or Lease-to-own.
- DAN.COM works with a markup model for installments of more than 12 months which acts as a negative incentive for buyers to opt for the longest payment plan term available. This way they ensure that buyers that can actually afford to purchase the domain at the set Buy-It-Now continue to do so. This markup is split evenly between DAN.COM and the integrator, Efty. If you do not wish to show a markup, make sure you set the number of installments to 12 months or less.
- Right now, our lease-to-own integration is available on Efty.com For-Sale landing pages only. We’re working on bringing this feature to the entire Efty platform, including custom landing pages and marketplaces, over the next couple of months. Therefore, if you wish to start using this feature now we recommend redirecting your domains to SSL-secured landing pages on Efty.com by updating your redirect settings here.
To activate Lease-to-own on your Efty.com For-Sale landing pages you will follow these simple steps.
Not an Efty user yet? Sign up for a free trial account today.
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It’s worth clarifying 5% is not correct for lease-to-own domains. I am currently paying more than 10% per payment to Dan.com for a lease to own I negotiated. Are you considering adding Stripe installments to your platform? That would really make it easier to lease rather than paying a markup to Dan.com for leasing. For the end user Dan.com is still an unknown at this stage so the escrow they provide is no different to managing the installments oneself.
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Hi James, if the Lease-to-own is initiated from your Efty.com for-sale landing pages or Efty-powered marketplace the commission for the seller on the installments is always 5%. If you have negotiated a sale directly via Dan.com you will pay a higher commission.
A big part of having the installments handled via Dan.com is that the team there will keep the domain in escrow until it’s fully paid for and they will also actively chase (call and email) your buyer if they are behind on the payments.
At the moment we do not have plans for installments via Stripe but if this becomes a popular request we will certainly consider adding it to our roadmap.
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This is not correct. If you sell by lease-to-own Dan.com will take 50% of the additional revenue. So if you price a domain at $8,000 but sell it via lease-to-own for $10,000 over 2 years Dan.com will take a $400 success fee plus a $1,000 service fee. So in fact you are now paying 14%. In this example the service fee is almost double the cost of an installment plan managed via Escrow.com. I think this needs to be more clearly stated.
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I stand corrected, you are right that the commission on the installments CAN exceed 5%, but only when they are set to more than 12 monthly installments – this is also stated in the post above.
It says “DAN.COM works with a markup model for installments of more than 12 months which acts as a negative incentive for buyers to opt for the longest payment plan term available. This way they ensure that buyers that can actually afford to purchase the domain at the set Buy-It-Now continue to do so. This markup is split evenly between DAN.COM and the integrator, Efty. If you do not wish to show a markup, make sure you set the number of installments to 12 months or less”
If you set the installments to 12 monthly max the commission is only 5%.
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