Activate Lease-To-Own on your listings.

By offering visitors an option to pay for your domains over time, you instantly attract buyers who couldn’t otherwise afford your domain and you will find that you spend less time in negotiations. Making it a win-win on both sides. 

By activating Lease-to-own on your domain name portfolio, you will generate more profit by exponentially increasing your sale-through rate while also building a recurring revenue stream from your domain portfolio.

Here’s how this works:

Step by step:

  • Make sure you have integrated DAN.COM into your Efty dashboard by following these steps.
  • Navigate to Settings > Preferences and scroll down to Integration Settings.
  • Choose the maximum number of instalments and set the “primary call to action”
  • Click Save.

Once done, Lease-two-own is activated on all your For-Sale landing pages that are hosted on

You can choose to overwrite these settings on a “per domain” basis. To do this, you search for and open the domain name in your Efty dashboard. Click Edit and then update the settings in the Marketing tab of the domain name.

Some important notes:

  • All lease-to-own and Buy-it-now transactions initiated through Efty are processed by DAN.COM at an industry-low commission of 5%.
  • DAN.COM works with a markup model for installments of more than 12 months which acts as a negative incentive for buyers to opt for the longest payment plan term available. This way they ensure that buyers that can actually afford to purchase the domain at the set Buy-It-Now continue to do so. This markup is split evenly between DAN.COM and the integrator, Efty. If you do not wish to show a markup, make sure you set the number of installments to 12 months or less.