We all know that data is needed to make the right decisions. How much traffic are your domains getting and where exactly is the traffic on your marketplace coming from? Wouldn’t it be awesome if you could get a breakdown of visitor countries, referring sites and even search engine traffic?
Say hello to Google Analytics integration. With Google Analytics you now have additional insight and data points on your traffic, in addition to the stats already offered by Efty.
Setting up Google Analytics for your marketplace:
Log in to Google Analytics account, and go to the Admin page. From there select the Property drop-down menu and Create a new property.
On the Create property page enter a name for the property, such as “Efty marketplace”. Enter the url of your Efty powered marketplace into the website URL box. Upon submitting the form, your property ID will be created starting with UA-… This is your Analytics tracking ID.
Once you have the tracking ID, all you have to do is then copy and enter this tracking ID in your Efty Settings > Marketplace page.
Setting up Google Analytics for your For-Sale landing pages:
You need a second, separate tracking ID for your For-Sale landing pages. Repeat the same steps as you followed for setting up your Efty Marketplace ID. Log in to Google Analytics account, and go to the Admin page. From there select the Property drop down menu and create a new property.
On the Create property page enter a name for the the property, such as “Efty landers”. Enter one of your Efty domain names into the website URL box – this can be any domain in your Efty account that is currently using our name servers. Upon submitting the form, your property ID will be created starting with UA-… This is your Analytics tracking ID:
Once you have the tracking ID, all you have to do is then copy and paste this tracking ID in your Settings > For-Sale landing pages page and Google Analytics will start tracking traffic on ALL your For-Sale landing pages that are using the Efty nameservers ns1.eftydns.com / ns2.eftydns.com
You should be able to see domain data in your Google Analytics account within 24 hours. A data breakdown per domain name can be viewed using the hostname dimension.
Here’s how to do that:
You navigate to Acquisition, Overview in the left-hand menu. Once you are there you can see traffic per source, Direct, Referral, Organic search, Social etc. Click on Direct (for example) and then under Other, you type in: Hostname. Just like in the short video below:
If you are forwarding your For-Sale landing page to SSL-secure landing pages on Efty.com instead you don’t have to use the Hostname hack – instead you will see a breakdown of which domain names receive traffic directly in the following format: