It’s here: Boost Your Sales with Domain Financing.

In our most recent survey, the most requested feature by far was for domain financing. A solution that allows buyers to pay for your domains over time, in installments. Well, you asked and we listened.

Today, we’re excited to share we have teamed up with our friends over at DAN.COM to introduce a new way of selling domains on

Supercharge your sales with our Lease-To-Own integration.

By offering visitors an option to pay for your domains over time, you instantly attract buyers who couldn’t otherwise afford your domain and you will find that you spend less time in negotiations. Making it a win-win on both sides. 

By activating Lease-to-own on your domain name portfolio, you will generate more profit by exponentially increasing your sale-trough rate while also building a recurring revenue stream from your domain portfolio.

Here’s how this works:

Some important notes:

  • All lease-to-own and Buy-it-now transactions initiated through Efty are processed by DAN.COM at an industry-low commission of 5%.
  • When you negotiate a sale, you can now also import that lead and initiate a transaction at DAN.COM from within your Efty account. The transaction can be a Buy-it-now or Lease-to-own.
  • DAN.COM works with a markup model for installments of more than 12 months which acts as a negative incentive for buyers to opt for the longest payment plan term available. This way they ensure that buyers that can actually afford to purchase the domain at the set Buy-It-Now continue to do so. This markup is split evenly between DAN.COM and the integrator, Efty. If you do not wish to show a markup, make sure you set the number of installments to 12 months or less.
  • Right now, our lease-to-own integration is available on For-Sale landing pages only. We’re working on bringing this feature to the entire Efty platform, including custom landing pages and marketplaces, over the next couple of months. Therefore, if you wish to start using this feature now we recommend redirecting your domains to SSL-secured landing pages on by updating your redirect settings here.

To activate Lease-to-own on your For-Sale landing pages you will follow these simple steps.

Not an Efty user yet? Sign up for a free trial account today.

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