Today, we’re excited to introduce the Efty Distribution Network (EDN), a new initiative designed to help Efty sellers reach more potential buyers across the domain name ecosystem.
Through a growing network of industry partners, eligible Efty Marketplace listings can now be showcased beyond Efty.com, increasing visibility and creating additional opportunities for buyers to discover your domains.
Expanding the Reach of Your Listings
For many years, Efty has helped domain investors showcase and sell their domains through custom landing pages, their own domain shop, and the Efty Marketplace.
With the launch of the Efty Distribution Network, we’re taking the next step by making eligible listings available to a growing network of industry partners.
Rather than relying solely on traffic arriving directly at Efty.com, sellers can now benefit from additional exposure across multiple platforms serving domain investors, entrepreneurs, startups, and businesses looking for their next domain name.
Launch Partners
We’re proud to launch the Efty Distribution Network with support from:
Already, these partners reach more than 1 million monthly visitors combined, creating additional opportunities for buyers to discover domains listed on Efty.com
We’re actively working with additional publishers, registrars, marketplaces, and domain discovery platforms to further expand the network.
Buy It Now Distribution Powered by Efty Pay
A key part of the Efty Distribution Network is the ability for participating partners to display Buy It Now pricing directly alongside eligible domain listings.
To ensure a seamless buying experience, Buy It Now distribution is available exclusively for sellers who have completed onboarding for Efty Pay.
This means that to be included in Buy It Now distribution across the network:
- Your domain must have a Buy It Now price
- Your Efty Pay onboarding must be complete
As buyers increasingly expect transparent pricing and frictionless purchasing experiences, Buy It Now listings are often the easiest to discover, evaluate, and acquire.
By completing your Efty Pay onboarding, you make your inventory eligible for distribution across participating partner platforms while enabling a streamlined transaction process for buyers.
Benefits include:
- Increased visibility for your Buy It Now inventory
- Exposure across a growing partner network
- A consistent buying experience across participating platforms
- Streamlined transaction processing through Efty Pay
If you haven’t completed your Efty Pay onboarding yet, now is a great time to get started.
Why We Built EDN
We believe the domain industry works best when buyers and sellers can connect more easily.
The Efty Distribution Network is designed to help achieve exactly that by connecting marketplace inventory to more platforms where domain buyers already spend time.
Every new partner increases sellers’ opportunities to gain visibility while helping buyers discover more relevant domain names.
Interested in Becoming a Partner?
We’re actively expanding the Efty Distribution Network and welcome conversations with organizations interested in joining as publishing partners.
Whether you’re building a registrar, marketplace, domain discovery platform, newsletter, portfolio tool, or another service for domain buyers and investors, we’d love to explore how we can work together.
Partners gain access to a growing inventory of marketplace listings that can be integrated into their products and services through the Efty Distribution Network feed.
Benefits for partners include:
- Access to a growing inventory of domain listings
- Additional content and opportunities for your audience
- A simple way to help users discover relevant domains
If you’re interested in becoming a partner, we’d love to hear from you.
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