Why we built Efty – Part 2

Founded in November 2013 during a hike in one of Hong Kong’s many country parks with my long-time friend Lionel Petitiaux, Efty is an early stage technology startup set to change the way domainers manage, market and monetize their portfolio’s.

Spread out between the top floor apartment of my small walk-up building in bustling Hong Kong and a 100+ years old monumental office building in Groningen, The Netherlands we get to work every day on building Efty into the one web tool that every domainer loves to use.


Doron and Lionel, Efty board meeting @ Clockenflap Music and Arts festival, November 2013, Hong Kong.

We truly believe that being an entrepreneur and work in general shouldn’t be restricted by commutes or a particular geographic area. This is exactly why we love the domaining industry in which we see so many smart and fun people making a living while working remotely, from any desk, in any space, in any place, anytime, anywhere.

Our goal is to have thousands of domainers starting their day by firing up Efty when they wake up after a great night out, while sipping a cocktail on the beach, while they take out their dog for a walk or just when they’re working from the comfort of their own homes!

We’re currently in beta so we’d love to hear from you with your feedback, suggestions, and comments or when you just like to say hi!

Co-Founder of Efty

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