Efty Pay, 2024 in Review: Key Insights and Trends

With 2024 behind us, we’re excited to share some data and insights from Efty Pay’s first year in business. Change is the only constant in the domain name aftermarket, so we hope this recap provides valuable insights and sheds some light on current market trends.

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Sales Highlights

Key Metrics

• Largest Sale: A .co domain for $50,000
• Average Sale Price: $7,024
• Median Sale Price: $3,000

Sales by Extension

• .com: Dominates with 71% of sales. This underscores the enduring value and trust associated with the extension.
• ccTLDs: Accounted for 26% of sales, reflecting a growing trend toward localized and niche extensions. The most popular ccTLD was .ai, which continues to attract interest from tech-focused buyers. This was closely followed by .io and .co but we also sold other exotic extensions such as .do and .st
• New gTLDs: Represented just 3% of sales. While not as prominent, they still provide opportunities for niche markets, and we expect the percentage of sales in this category to gradually increase throughout 2025.

Source of Sale

• For-Sale Landing Pages: 55% of buyers originated from Efty Investor-powered For-Sale landing pages or Marketplaces, showcasing the importance of optimized, Buy-It-Now landing pages.
• Bring Your Lead: 36% of sales came from buyers brought directly by sellers through our Bring Your Lead feature.
• Marketplace: 9% of sales were completed directly through Efty.com, our marketplace, rapidly delivering a growing number of qualified buyers.

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Popular Categories and Trends

1. Short, Brandable Domains

Startups and businesses continued to invest in short, memorable domains to establish unique brands. This category accounted for 33% of sales, highlighting the value of concise, brandable names for companies looking to differentiate themselves.

2. Betting and Gaming Domains

The gambling and gaming sectors showed consistent demand, representing 20% of sales. This vertical continues to be a strong market with above-average sales prices. 

3. Technology and AI Domains

Domains related to technology and artificial intelligence are hot commodities, contributing 15% of sales. AI-focused domains, in particular, saw robust demand.

4. ccTLDs as Brandable Alternatives

While .com remains king, niche ccTLDs offered appealing alternatives and comprised 26% of total sales. Localized and tech-friendly extensions like .ai resonated with modern businesses seeking unique branding opportunities.

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Sales Distribution by Price Range

• Premium Domains ($10,000+): Represented a significant portion of total sales value (58%).
• Mid-Tier Domains ($5,000–$10,000): Contributed meaningfully to the overall portfolio (22%).
• Affordable Domains (Below $5,000): Highlighted the diversity of opportunities available to buyers at different budgets (20%).

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Looking Ahead

2024 marked a milestone year for Efty Pay as we launched the first version of our domain name transfer engine. We put domain name investors back in the driver’s seat and worked with buyers worldwide to help them acquire their dream domain name with a safe, secure, and lightning-fast purchase and transfer process.

In 2025, we’re excited to expand Efty Pay with new features to enhance the buying and selling experience. From more payment options to streamlined workflow, we will focus on innovation that empowers buyers and sellers alike.

Moreover, in 2025, we will open Efty Pay to a broader audience, making our services accessible to domain investors at every level. We’re committed to bringing the best in transparency, speed, and efficiency to the aftermarket, ensuring everyone can experience the simple way to buy or sell domains!

Thank you to our community of buyers and sellers for supporting us during this incredible launch year. Here’s to a wildly successful 2025!