Efty Pay was built with a clear purpose: to give domain investors a smoother, faster, more trustworthy way to close sales. Not by adding complexity, but by removing the friction points that have dragged down domain transactions for far too long.
Over the past few months, we’ve rolled out improvements designed with one goal in mind: helping you close more deals while keeping more of your money. And the results, higher conversions, stronger buyer confidence, and faster payouts, are exactly what we engineered for.
Helping buyers the moment it matters
Many deals are won or lost in the checkout flow. A buyer gets excited, steps up to pay… and suddenly they have a question. A doubt. A tiny hesitation.
If no one is there to help, the moment disappears.
So we rebuilt our checkout and added live chat for buyers on both the Efty.com for-sale landing pages and inside the Efty Pay checkout. It lets us support buyers instantly, right at the point of purchase, answering questions in real time and removing doubt before it has a chance to grow.
This isn’t a small tweak. It’s one of the most powerful ways to increase conversions, and sellers are feeling the difference. We’ve already helped close a large number of additional sales this way.
Friction-Free for Buyers, Peace of Mind for Sellers.
Another reason deals move smoothly through Efty Pay: we don’t make buyers jump through hoops. No calls, ID uploads, or selfies. No “verify your account to continue” walls that kill momentum.
Instead, we quietly and effectively run our own fraud and risk checks behind the scenes.
So when you receive the “Boom, your domain has sold” email, you can trust the deal is real, the payment is good, and there’s nothing standing between you and a fast payout. The buyer moves forward without friction, and you move forward without doubt.
Big sales happen, even if no one hears about yours
At Efty Pay, most of the biggest deals happen quietly. We don’t share your numbers. We don’t publish your sales. We don’t turn your deal into tomorrow’s “domain news.”
Many investors prefer it that way. Staying under the radar is a strategy, and we respect it completely.
But sellers who do share their results publicly have reported some impressive ones:
- Brain.co — $83,750
- Forward.io — $120,000
- Liquid.xyz — $75,000
- Onchain.cc — $39,999
- EliteRobotics.com — $12,500
These are deals we’re allowed to reference. Many larger ones will never be seen, because your anonymity is guaranteed. That privacy is a feature, not a footnote.
A commission built for investors, not marketplaces
Too many platforms treat commissions like tollbooths. Another cut here, another percent there, a fee on top of a fee.
Efty Pay charges a flat 5% commission if the domain uses our nameservers or you bring your own lead, one of the lowest in the industry. No hidden layers. No additional fees. No surprises.
When you’re buying and selling strategically, every percentage point matters. We built our model to protect your margin, not eat into it.
Freaking fast payouts.
Once you deliver a domain to our holding account, you shouldn’t be waiting around, hoping the buyer takes action or wondering when your payout will land.
We process payouts within one business day of receiving the domain. You can reinvest, move on to the next deal, or simply enjoy the win while we work with your buyer on transferring the domain to their preferred registrar.
From .com to .wtf – if you can register it, you can sell it.
If there’s a buyer for a name, we believe you should be able to sell it. Simple. Whether you’re working with premium .coms, trending extensions like .ai, or rare ccTLDs that most platforms ignore, Efty Pay goes to great lengths to support them all.
Transfers that don’t kill the vibe
We’ve all been there: a transfer lock, a registrar quirk, a buyer getting confused. Deals stall for the dumbest reasons.
With Efty Pay, you can deliver via auth code or push, even if the domain is locked, and we handle the rest with the buyer. Transfers should never be the reason a sale dies or takes ages; with us, they won’t.
Ready to supercharge your sales?
Pick what fits your workflow:
Efty Investor – the full suite: landing pages, your own domain shop, portfolio tools, and instant Efty Pay Buy-It-Now checkout across the spectrum.
Efty Pay Only – bring your own lead, hand off the transaction, and let us take care of the rest.
Two ways in. Same experience: fast, secure, and built for domain investors who value momentum.
Efty Blog 