The wait is over. As of today, you can stop letting your premium assets sit idle and start weaponizing your inventory.
Today, Efty has officially launched Lease to Own (LTO). This isn’t just a new feature; it’s a power move designed to accelerate your sales, crush the friction of negotiations, and turn your portfolio into a recurring revenue engine.
Sell Smarter. Scale Faster.
High-ticket domains often remain parked because the barrier to entry is too high for the average end user. LTO smashes that barrier today. By making your domains instantly affordable, you’ve just opened the door to a massive new pool of buyers.
- Generate Stable Income: Turn your domains into a monthly cash flow. Build a predictable, recurring revenue stream.
- Increase Sell-Through Rate: Affordability drives action. Convert “maybe later” into “sold today.”
- Total Control: You set the terms. You hold the power.
The Efty Pay Advantage: Your New Secret Weapon
LTO is now fully integrated into the Efty Pay ecosystem. You get the same secure, seamless experience you already trust, now with the added firepower of long-term installments.
The Down Payment: Lockdown Commitment
We’ve equipped you with a feature the “old way” of selling doesn’t offer: the optional down payment.
Force a higher buy-in from the start. A down payment demonstrates the buyer’s commitment and protects your time and investment. Want a big paycheck upfront? Set a down payment. You decide the strategy; Efty provides the tools.
Limitless Potential
- Flexibility: Choose any duration between 2 and 48 months.
- No Ceilings: Whether it’s a $5,000 name or a $5,000,000 category killer, LTO is ready for your biggest deals.
Profit from the Process: The Service Fee Model
To facilitate these long-term transactions and handle the heavy lifting for you, we are introducing a service-fee model that puts more money in your pocket. Unlike “the old way” where fees only eat into your margins, our LTO markup is paid by the buyer and split evenly between Efty Pay and you, the seller. This means that, over the long term, you aren’t just selling a domain, you’re earning a premium for the convenience you provide.
How it works: If a buyer opts for a 30-month LTO, they pay a 20% markup on the principal. You receive an additional 10% on top of your sale price, and Efty Pay takes the remaining 10% to manage the transaction. It’s a win-win that rewards you for offering flexibility.
Transparent, Simple Commission
LTO transactions are powered by Efty Pay, meaning you benefit from the same industry-low commission rates:
- 5% Commission: When your domain is pointed to Efty nameservers at the time of sale (including Efty.com, your Domain Shop, or landing pages).
- 5% Commission: For all Imported Leads, regardless of DNS settings.
- 12.5% Commission: Only if your domain is pointed elsewhere at the time of the transaction.
By combining our low commission with the new LTO markup split, Efty Pay will be your domain business’s profit center.
Deploy & Customize Your Strategy
LTO is now active and optimized for maximum impact across these channels:
- Efty.com Marketplace: LTO is automatically enabled on all listings with a Buy-It-Now price.
- Import a Lead: Have a buyer ready to go? Set up an LTO transaction manually in Efty Investor or Efty Pay, then send a direct checkout link.
Pro-Tip: To utilize LTO immediately for your direct traffic, redirect your domains to the Efty.com marketplace today. While custom For-Sale Landing Pages, Smart Landers, and Domain Shop integration are on the horizon, smart sellers move their traffic to where the sales are happening today.
Your Launch Configuration
We’ve pre-configured your account so you can start selling with LTO immediately. Your default settings are currently set to a maximum duration of 28 months with no minimum down payment.
You have total command. Visit your new Settings > Lease to Own page within Efty Investor to customize your terms:
- Adjust Duration: Set your preferred window anywhere between 2 and 48 months.
- Require Down Payments: Require an upfront commitment to secure the deal and boost your immediate cash flow.
- Opt-Out: If you prefer to stick to Buy-It-Now sales only, you can fully disable LTO functionality with a single toggle.
Stop Waiting. Start Winning.
Leave the endless back-and-forth emails and lost opportunities behind. Use LTO to take control of your profits and accelerate your path to a recurring-revenue portfolio.
Lease to Own is LIVE. Are you ready to weaponize your domains?
Efty Blog 