At Efty, we’ve always focused on one thing: giving domain investors more control over how they sell.
Over the past decade, millions of inquiries, offers, and deals have flowed through the platform. That experience has shaped how we think about two critical parts of selling domains:
- How you present your domains
- How you evaluate incoming buyers
Today, we’re turning that into two new features inside Efty Investor:
Smart Tools and Lead Score.
Smart Tools: Move Faster, Present Better
Creating strong domain listings takes time.
And when you’re managing a portfolio, that time adds up quickly.
Smart Tools helps you move faster without sacrificing quality.
With a single click, you get:
- A suggested domain profile
- Clear, relevant USPs
- A recommended category
It gives you a strong starting point so you can refine, adjust, and stay fully in control of how your domains are presented.
Built for What Comes Next
Smart Tools is just the beginning.
We’re building a broader set of AI-powered features that help you:
- Work more efficiently
- Improve how your domains are positioned
- Attract the right buyers
The goal is simple: help you operate at a higher level, with less friction.
Lead Score: Know Which Buyers Matter
Anyone who has sold domains knows that not every inquiry carries the same weight.
A new inquiry comes in, but how serious is it?
Until now, that meant reading between the lines, relying on experience, and making judgment calls.
With Lead Score, you get a clearer signal upfront.
Each inquiry is assigned a score from 1 to 10, powered by a combination of data signals, behavioral patterns, and insights derived from over a decade of marketplace activity.
It doesn’t replace your judgment, but it sharpens it.
Instead of evaluating every message manually, you immediately see how strong a lead is and where to focus your attention.
Turning Experience into an Advantage
This system is built on real data.
Since day one, Efty has processed millions of inquiries and offers in the aftermarket domain space. Lead Score translates that experience into something practical:
A faster way to prioritize, respond, and focus where it counts.
Available Now in Efty Investor
Smart Tools and Lead Score are rolling out starting today.
If you’re already using Efty Investor:
- Lead Score is now integrated directly into your Inquiries for any new inquiry as well as those dating back several weeks.
- Smart Tools is available on individual domains and in the Bulk Editor across your portfolio
Use them to refine your listings, evaluate your leads, and move faster when the right opportunity comes in.
And as always, this is just the beginning.
Efty Blog 