When we started building Efty we started out by focusing on building it into the one web tool that every domainer loves to use. At this early stage of our startup, the design was mainly a process of preparing / thinking over the application, so it would be consistent, fulfilling our goals and meeting the requirements. This approach … Continue reading Look at us, we’ve had a makeover!
Category: Our Journey
Wow, this has been one awesome week! We sent out login details to the 20 very first Efty beta users on the 1st of June. We intentionally started our beta small, organized and well-structured which enables us to really invest in building a relationship with our first users, gather feedback and kill any bugs we’ve missed … Continue reading One week in!
We’re thrilled to let you guys know that as of today, Efty is in beta! We’ve carefully selected the following video to display how we feel about being in beta: https://www.youtube.com/watch?v=DFloZbT99oE The first domainers, who specifically requested early access, have received their login credentials by mail. From here on, we’ll be adding a batch of beta … Continue reading Yay, we’re in beta!
It’s common knowledge that you need to have clear goals while building your startup. In our case we want Efty to be the one tool every domainer loves to use. By building the right tools we want to make sure that, when we hit private beta, we’re delivering what we hope to be the Swiss … Continue reading Can great software make you happy?
Wow, it’s been an exciting few weeks! After launching our website earlier this month and then publishing our explainer video, we really hit our first big milestones. In the last 30 days, we’ve been on a development sprint from our home offices in Groningen and Hong Kong working like crazy to get Efty ready for a private … Continue reading Destination: private beta!
Being in the early stage of our startup, we’re confronted on a weekly basis with make-or-buy decisions. While working on our new website, it became clear that we needed an explainer video in order to fill in all domainers around the globe about the great functionalities Efty has to offer. Maybe you’ve seen great videos … Continue reading Creating the Efty explainer video
Founded in November 2013 during a hike in one of Hong Kong’s many country parks with my long-time friend Lionel Petitiaux, Efty is an early stage technology startup set to change the way domainers manage, market and monetize their portfolio’s. Spread out between the top floor apartment of my small walk-up building in bustling Hong … Continue reading Why we built Efty – Part 2
The idea for Efty was born in October last year. Back then, I was actively investing in domain names for about a year. Besides the obvious newbie mistakes (buying worthless LLLL .com’s and two keywords .biz domains) things we’re going well and the first couple of big sales we’re on the board (I even made … Continue reading Why we built Efty – Part 1